by admin | Jan 14, 2019 | SEM
Only a few months ago, Google announced TV screens as a device type advertisers could target for their video campaigns in Google Ads. And this month Ginny Marvin explained that “The TV screens device type targets YouTube channel inventory on smart TVs, set top boxes,...
by admin | Jan 14, 2019 | SEM
Using machine learning, the tool analyzes your account performance data and that of your competitors to detect significant or unexpected changes in performance. Bing Ads will display a performance insight, indicated by a light bulb icon, with details on what happened...
by admin | Jan 14, 2019 | SEM
Stop me if you have heard this one before: We want the cheapest lead possible. One consistent theme that I hear from startups and international brands is people asking for a cheaper lead each month and year over year. However, that is the faster way to waste money...
by admin | Jan 14, 2019 | SEM
From image and voice searches to personalized audience targeting and AI, search is getting smarter. Make sure you start 2019 armed with the latest best practices to drive SEO and SEM conversions — both online and over the phone. Join search optimization experts Purna...
by admin | Jan 14, 2019 | SEM
If you have manual sitelinks without descriptions set up in your accounts, you’re not alone. But now is a good time to start adding those manual descriptions. Here’s why. Dynamic sitelinks have been around for many years in both Google Ads and Bing Ads. They can show...
by admin | Jan 14, 2019 | SEO
A common question we see in the webmaster and SEO community is how does one expedite the removal of a lot of pages from the Google search results. Google’s John Mueller said in a help thread that to help expedite the process, you can try to use temporary sitemaps. How...
by admin | Jan 14, 2019 | SEO
You’re probably familiar with Google’s Search Console, but have you thoroughly explored the tools provided by Bing? If not, this series written by contributor and Bing search evangelist Christi Olson is for you. Its six parts dive deep into the wide-ranging...
by admin | Jan 14, 2019 | SEO
An old knowledge graph trick we reported on in 2017 is getting a lot of attention now after more recent reports about how it can be used to manipulate, confuse and trick searchers. In short, it is possible to show any site for any query in the knowledge panel area....
by admin | Jan 14, 2019 | SEO
Over the past several days, the SEO community has taken notice of more-than-normal ranking fluctuations and volatility in the Google search results. While it is not uncommon for Google to have volatility in the search results from day-to-day or hour-to-hour, what is...
by admin | Jan 14, 2019 | SEO
Sean O’Keefe, a data scientist at Google, on Thursday shared how Google thinks about their own internal SEO efforts for the 7,000 websites they manage. O’Keefe said Google makes on average over 200 changes to these sites on a daily basis and managing the SEO for those...
