If you have manual sitelinks without descriptions set up in your accounts, you’re not alone. But now is a good time to start adding those manual descriptions. Here’s why.
Dynamic sitelinks have been around for many years in both Google Ads and Bing Ads. They can show with your ads if you haven’t set up manual sitelinks.
But, there’s a twist.
The engines may show dynamically generated descriptions if you’ve only added sitelink text (the part that is hyperlinked) — and not accompanying descriptions — in your accounts.
Glenn Eckett, head of search for Solopress, noticed instances of dynamic sitelink descriptions showing with less-than-impressive outputs. One dynamic sitelink description read, “Check the Product’s Description. en.” Yuck.