by admin | Jan 14, 2019 | SEM
Only a few months ago, Google announced TV screens as a device type advertisers could target for their video campaigns in Google Ads. And this month Ginny Marvin explained that “The TV screens device type targets YouTube channel inventory on smart TVs, set top boxes,...
by admin | Jan 14, 2019 | SEM
Using machine learning, the tool analyzes your account performance data and that of your competitors to detect significant or unexpected changes in performance. Bing Ads will display a performance insight, indicated by a light bulb icon, with details on what happened...
by admin | Jan 14, 2019 | SEM
Stop me if you have heard this one before: We want the cheapest lead possible. One consistent theme that I hear from startups and international brands is people asking for a cheaper lead each month and year over year. However, that is the faster way to waste money...
by admin | Jan 14, 2019 | SEM
From image and voice searches to personalized audience targeting and AI, search is getting smarter. Make sure you start 2019 armed with the latest best practices to drive SEO and SEM conversions — both online and over the phone. Join search optimization experts Purna...
by admin | Jan 14, 2019 | SEM
If you have manual sitelinks without descriptions set up in your accounts, you’re not alone. But now is a good time to start adding those manual descriptions. Here’s why. Dynamic sitelinks have been around for many years in both Google Ads and Bing Ads. They can show...
