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How are your YouTube campaigns performing on TV screens?

How are your YouTube campaigns performing on TV screens?

Only a few months ago, Google announced TV screens as a device type advertisers could target for their video campaigns in Google Ads. And this month Ginny Marvin explained that “The TV screens device type targets YouTube channel inventory on smart TVs, set top boxes,...
Learn how one startup doubled CPL and saved money

Learn how one startup doubled CPL and saved money

Stop me if you have heard this one before: We want the cheapest lead possible. One consistent theme that I hear from startups and international brands is people asking for a cheaper lead each month and year over year. However, that is the faster way to waste money...
Intelligent search strategies for better conversions in 2019

Intelligent search strategies for better conversions in 2019

From image and voice searches to personalized audience targeting and AI, search is getting smarter. Make sure you start 2019 armed with the latest best practices to drive SEO and SEM conversions — both online and over the phone. Join search optimization experts Purna...