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How are your YouTube campaigns performing on TV screens?

How are your YouTube campaigns performing on TV screens?

Only a few months ago, Google announced TV screens as a device type advertisers could target for their video campaigns in Google Ads. And this month Ginny Marvin explained that “The TV screens device type targets YouTube channel inventory on smart TVs, set top boxes,...
Learn how one startup doubled CPL and saved money

Learn how one startup doubled CPL and saved money

Stop me if you have heard this one before: We want the cheapest lead possible. One consistent theme that I hear from startups and international brands is people asking for a cheaper lead each month and year over year. However, that is the faster way to waste money...
Intelligent search strategies for better conversions in 2019

Intelligent search strategies for better conversions in 2019

From image and voice searches to personalized audience targeting and AI, search is getting smarter. Make sure you start 2019 armed with the latest best practices to drive SEO and SEM conversions — both online and over the phone. Join search optimization experts Purna...
In-depth with Bing Webmaster Tools — the definitive guide

In-depth with Bing Webmaster Tools — the definitive guide

You’re probably familiar with Google’s Search Console, but have you thoroughly explored the tools provided by Bing? If not, this series written by contributor and Bing search evangelist Christi Olson is for you. Its six parts dive deep into the wide-ranging...
SEOs noticing ranking volatility in Google’s search results

SEOs noticing ranking volatility in Google’s search results

Over the past several days, the SEO community has taken notice of more-than-normal ranking fluctuations and volatility in the Google search results. While it is not uncommon for Google to have volatility in the search results from day-to-day or hour-to-hour, what is...